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Apple to Jack Up App Prices in UK

 
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JensenBreck


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MessagePosté le: Mer 11 Oct - 08:24 (2017)    Sujet du message: Apple to Jack Up App Prices in UK Répondre en citant

Apple on Tuesday alerted its development community that it will be raising prices on apps sold through its App Store in the United Kingdom.

Several factors influence App Store price tiers internationally, including currency exchange rates, business practices, taxes, and the cost of doing business, Apple said, noting that the factors vary by region and over time.

App Store price increases also are ahead for India, due to changes in service taxes, and Turkey, due to depreciation in the Turkish lira, Apple said. Changes in pricing at the UK App Store are due to the declining value of the British pound since the UK's vote last year to leave the European Union.

Over the last six months, the pound's value has dropped 18.5 percent against the U.S. dollar. It briefly fell below US$1.20 on Monday, after UK Prime Minister Theresa May declared her ambitions for a "hard" exit from the EU.

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